Athletes who are Secretly Crypto Whales - You’ll be Shocked to see who made the list!

In the past few years, several high-profile athletes have quietly become major players in the world of crypto, way beyond just endorsements. One such notable athlete is Serena Williams, who invested in Coinbase (which has since been removed from her portfolio), and blockchain startups through Serena Ventures. 

Tom Brady also co-founded the NFT platform Autograph, which has since evolved into a larger platform no longer centered on just NFTs. Autograph brought together athletes and entertainers for exclusive digital collectibles. Boxer Floyd Mayweather is well known for having publicly backed Bitcoin and lesser-known altcoins, and later launching his own NFTs and participating in crypto-related promotions despite SEC warnings.

Another well known athlete who is a crypto whale is NFL’s Odell Beckham Jr., who famously took his salary in Bitcoin in 2021, at a sum of $750, 000. Though that move was controversial due to price fluctuations, it also spotlighted cryptocurrency as a viable payroll option. 

These athletes aren't just dabbling in crypto, they are shaping narratives and adoption through their ventures. Their influence further extends to fan tokens, NFTs, decentralized apps, and partnerships that give sports lovers and fans a stake in new Web3 experiences. 

While some investments have been volatile, the overall presence of these athletes, and some others who aren't mentioned here, confirms that crypto is more than just a craze in pro sports. Rather, it is a new frontier of financial control and branding for global athletes.

Risk Warning: Investing in cryptocurrency is akin to being a venture capital investor. The cryptocurrency market is available worldwide 24 x 7 for trading with no market close or open times. Please do your own risk assessment when deciding how to invest in cryptocurrency and blockchain technology.

 

The Economic Impact of Major Sporting Events on Local Economies

 

Like every Summer and Winter Olympics, and the upcoming UEFA Women's Euro 2025, major sporting events bring more than just excitement. They bring powerful economic shifts to both the participating countries and their host cities. Countries such as Paris and Berlin are seeing billions in infrastructure investment and tourism revenue. Switzerland will also experience the same boost when the women Euros start in July 2025.

However, some economists warn that the long-term benefits will often depend on smart planning and post-event strategy. While Paris 2025 expects a tourism boost of about $3 billion, past examples like Rio 2016 reveal the risks of unused venues and a mountain of debt which kept increasing every year. 

Small local businesses benefit from the surge in demand during these sporting events, but another disadvantage is that cost overruns can also burden taxpayers. Successful host cities tend to focus on legacy projects, housing, transport, and sustainable venues that continue to serve their communities well after the event has even ended. 

When managed well, these events can become a tool for economic rejuvenation, but mismanagement in planning can also leave host cities struggling with financial fallout.

Top Business Deals in the Sports World

 

The sports industry has increasingly become a multi-billion-dollar business, with record-breaking deals shaping its landscape. One of the most significant transactions was the sale of the Washington Commanders in 2023 for $6.05 billion. This purchase by a group led by Josh Harris set a new benchmark for NFL franchise valuations. Similarly, Chelsea FC’s $5.3 billion sale to Todd Boehly and Clearlake Capital in 2022 highlighted the growing financial power of European football.

Media rights have also driven massive deals. The NFL’s 11-year, $110 billion broadcast agreement with networks like CBS, ESPN, and Amazon redefined sports streaming and broadcasting revenues. Also, the English Premier League’s $6.3 billion domestic TV rights deal further cemented football’s dominance in global media.

Sponsorship and endorsement deals are another crucial aspect. Cristiano Ronaldo’s $1 billion deal with Nike, and Lionel Messi’s lifetime contract with Adidas, all underscore the lucrative nature of athlete branding. Meanwhile, Saudi Arabia’s $1 billion investment in LIV Golf, which disrupted the PGA Tour, showed how sovereign wealth funds are reshaping sports.

From franchise acquisitions to media rights and endorsements, these and many other deals reflect the financial muscle behind sports, proving that nowadays, athletics is not just about competition but also about business strategies.

The Economics of Major Sporting Events

 

Major sporting events, such as the Olympics, The UEFA Champions League (UCL), FIFA World Cup, and Super Bowl, all have a profound economic impact on their host cities and countries. These events attract millions of spectators, both in-person and through global broadcasts, thereby creating substantial revenue streams for local economies and international stakeholders.

One of the primary economic benefits is the surge in tourism. Hotels, restaurants, and transportation services often see record demand as visitors flock into host cities. This influx of tourists often boosts local businesses and generates significant tax revenue. For instance, the 2018 FIFA World Cup hosted by Russia reportedly contributed over $14 billion to the country's economy.

However, hosting these events also comes with significant costs. Governments often invest billions in building or upgrading stadiums and temporary or sometimes permanent infrastructure, which may become underutilized "white elephants" after the event. The financial burden can be especially detrimental for developing countries that later struggle to recoup these expenses.

Beyond direct financial implications, major sporting events can also boost national pride and international visibility. Host countries often use these occasions to showcase their culture and economic potential, hoping to attract long-term investments.

While the economic outcomes of hosting major sporting events may vary, strategic planning and post-event utilization of infrastructure are essential to ensuring that the benefits outweigh the costs.

Sports Documentaries That Shed Light on Business and Crime

 

Sports documentaries often go beyond the action on the field, diving into the intricate world of business, corruption, and crime that sometimes tarnish the industry. These films tend to offer a captivating exploration of how greed, power, and ethical dilemmas shape the sports world.

One notable example is American documentary film, "The Armstrong Lie" (2013), which chronicles the rise and fall of cycling legend Lance Armstrong. It exposes the extent of doping in professional cycling and Armstrong's elaborate scheme to cover up his cheating. This documentary highlights how financial incentives and corporate sponsorships can drive athletes to unethical decisions, ultimately damaging the credibility and beauty of the sport.

Another compelling documentary is Netflix's "Bad Sport", a series that investigates various criminal activities in sports. The episode on the 2002 Salt Lake City Olympic bribery scandal reveals how corruption infiltrated one of the world's most prestigious sporting events. The series also examines match-fixing in football (soccer), and point-shaving in college basketball, showcasing how greed can undermine fair competition.

The Two Escobars, released in 2010, provides a gripping account of the intersection between soccer and the Colombian drug trade. It also explores how drug lord Pablo Escobar influenced the sport, and the tragic fate of soccer star Andrés Escobar, illustrating the dark consequences of crime's influence on sports.

These documentaries not only entertain, but provide valuable lessons about the ethical challenges and financial pressures that permeate the sports industry. They are also a reminder of the importance of integrity in both business and athletics.