The sports industry has increasingly become a multi-billion-dollar business, with record-breaking deals shaping its landscape. One of the most significant transactions was the sale of the Washington Commanders in 2023 for $6.05 billion. This purchase by a group led by Josh Harris set a new benchmark for NFL franchise valuations. Similarly, Chelsea FC’s $5.3 billion sale to Todd Boehly and Clearlake Capital in 2022 highlighted the growing financial power of European football.
Media rights have also driven massive deals. The NFL’s 11-year, $110 billion broadcast agreement with networks like CBS, ESPN, and Amazon redefined sports streaming and broadcasting revenues. Also, the English Premier League’s $6.3 billion domestic TV rights deal further cemented football’s dominance in global media.
Sponsorship and endorsement deals are another crucial aspect. Cristiano Ronaldo’s $1 billion deal with Nike, and Lionel Messi’s lifetime contract with Adidas, all underscore the lucrative nature of athlete branding. Meanwhile, Saudi Arabia’s $1 billion investment in LIV Golf, which disrupted the PGA Tour, showed how sovereign wealth funds are reshaping sports.
From franchise acquisitions to media rights and endorsements, these and many other deals reflect the financial muscle behind sports, proving that nowadays, athletics is not just about competition but also about business strategies.

