In the past few years, several high-profile athletes have quietly become major players in the world of crypto, way beyond just endorsements. One such notable athlete is Serena Williams, who invested in Coinbase (which has since been removed from her portfolio), and blockchain startups through Serena Ventures.
Tom Brady also co-founded the NFT platform Autograph, which has since evolved into a larger platform no longer centered on just NFTs. Autograph brought together athletes and entertainers for exclusive digital collectibles. Boxer Floyd Mayweather is well known for having publicly backed Bitcoin and lesser-known altcoins, and later launching his own NFTs and participating in crypto-related promotions despite SEC warnings.
Another well known athlete who is a crypto whale is NFL’s Odell Beckham Jr., who famously took his salary in Bitcoin in 2021, at a sum of $750, 000. Though that move was controversial due to price fluctuations, it also spotlighted cryptocurrency as a viable payroll option.
These athletes aren't just dabbling in crypto, they are shaping narratives and adoption through their ventures. Their influence further extends to fan tokens, NFTs, decentralized apps, and partnerships that give sports lovers and fans a stake in new Web3 experiences.
While some investments have been volatile, the overall presence of these athletes, and some others who aren't mentioned here, confirms that crypto is more than just a craze in pro sports. Rather, it is a new frontier of financial control and branding for global athletes.
Risk Warning: Investing in cryptocurrency is akin to being a venture capital investor. The cryptocurrency market is available worldwide 24 x 7 for trading with no market close or open times. Please do your own risk assessment when deciding how to invest in cryptocurrency and blockchain technology.
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